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The FanCompete

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The FanCompete

Raise capital to fund the Start-Up - Funds will be used to launch FanCompete to Sports Bars and Colleges

Situation: Professional sports is experiencing a decline in TV viewership and live attendance.  The number of options and potential distractions to dilute a fan’s consumption has never been greater and is not likely to subside anytime soon.   NFL -20%.   MLB –33%   NASCAR –50%

Problem:  Under today’s standards and expectations, there is too little energy and too little engagement to grab and keep fans involved.  And there’s too much time waiting-for-something-to-happen.  A typical football game has 60 minutes of commericals/advertisements, 120 minutes of waiting/downtime and approximately 12 minutes (or 6%) of action.  Today’s fans demand more than a “sit and watch experience” and with the options before them, will continue to have their loyalty to any given sport tested on a regular basis.        

Implications:  Reduced TV viewership and live attendance translates into less revenue.  And once a fan is lost, it will be very hard to get them back.

Solution:  FanCompete is a high energy and extremely engaging experience that takes the Fan and makes them a Player.   They are now a part of the game, a part of the action.  They are competing.

 

There are two parts to FanCompete:

Second Screen Experience: Fans are playing a game on their smartphone while watching a live game.  They are predicting: who wins the game, each quarter’s score, the outcome of the kickoff, the type of play, and the outcome of kick-offs, field goals and punts, etc.

Broadcast Integration: The live broadcast, which has been a passive part of the fan’s viewing involvement in the past, is now an integral part of the experience.  When there is action in the sporting event, the TV screen shows 100% the game.  When there is no action, the TV is divided into three zones: the TV broadcast (in its natural proportions), the fans’ scores, and a zone that adds additional engagement to the experience.  This zone will show social media posts (Twitter, Instagram, etc.) from the fans, advertising, prize opportunities, gamification, interaction, charitable opportunities, sports bar promotions, etc.  As part of the experience, feeding competitive nature, fans will see their names on the TV and where they rank compared to their friends or other competitors. 

Now, whether or not a good matchup or competitive game, the fans will be more energized and engaged - - the entire game and season - -   

 

 

Focus Groups:

There were several Focus Groups done: in-home, library meeting room and in sports bars, with the following comments/observations:

“What I enjoyed about FanCompete tonight is that it made a typical slow-moving football game exciting”

“I didn't care what teams are playing, I'm playing and having fun”

“I played a game and making new friends”

“Better than Fantasy, by far, no comparison”

“I competed against my boyfriend and kicked his butt”

“Now - every play is important”

“I’m the manager of the bar, my customers love, my staff love it, more customers more often, it’s fantastic”

“It got me into a game I normally wouldn’t have gotten into”

“So cool, seeing my name up on the scoreboard, see where I stand against my friends, it made me more competitive and a lot more fun”

“Wow what a blast, I can’t tell you how much fun this is”

“I don’t like or play sports, but that didn’t affect me from enjoying myself”

“I was playing my own game”

“I really liked it – and I’m not into sports”

“I use to watch the games with my husband and family, but never really understood or enjoyed it.  Now, I’m learning about the game as I’m playing FanCompete and having fun”

“Now every game is a great game, regardless of the teams, because I’m playing”

“Just watching the game is OK, playing is where it's at”

“I know where I’m going to be every Sunday for Football”

 

Product Development:

Version 1 - Minimal Viable Product (MVP) for initial tests to estimate viability. COMPLETED

Version 2 - Fully developed version with five Sports:  Football, Baseball, Basketball, Soccer and Hockey.  Additional sports can be developed in a matter of days.   The SmartPhone apps have been built for Apple IOS and Android phones.  The back-end software has been fully developed and ready to scale. We can be in hundreds of sports bars and colleges within several weeks.

Version 3 Version for gambling

 

 

Target Market:

150,000,000  Adult sports fans that follow an average of 3 sports

59,000,000    Fantasy sports players

85,000,000    ESPN subscribers

59,000,000    Xbox subscribers

25,000,000    DirecTV subscribers

18,000,000    College Students

52,000,000    Alumni

115                Fraternities with 10,000 Chapters

22,000           Sports Bars

 

Go-To-Market:

Sports Bars

Colleges

Fantasy Sports

Leagues

Venues/Stadiums

Xbox

DirecTV

eSports

 

Revenue Sources:

Advertising

Subscription

Affiliate Marketing

Data

Gambling (Version 3)

 

 

Competitors:

Fantasy Sports  (59MM)

Video Games  (185MM)

Mobile Games  (165MM)

 

 

KEY PEOPLE:

 

John Senew  CEO

John began his career at Arthur D. Little (ADL) a world-renowned think-tank in the sciences, and has been an award-winning sales and marketing professional at four different Fortune 500 companies. 

Mr. Senew is first and foremost a seasoned, creative professional, developing products and solutions both in and out of corporate America. From turning around a $1.1Billion dollar department to steering corporate growth beyond established goals and objectives, he executes and delivers results. 

He excels in formulating creative approaches to effect dramatic improvements in efficiency and productivity toward operational excellence. The major premises that underlie his development of innovative ideas is the fact that people do things for two reasons: to solve a problem, and for entertainment. The bigger the problem, the bigger and better the solution. 

Able to smoothly work with a wide range of professionals, from Senior Executives & HWN individuals to skill specific professionals and customers, he creates a comfortable and respectful working environment.

Highly driven, motivated and with strong analytic abilities, he is a strategic thinker, always seeking ways to develop and monetize new markets. He is known for tackling and solving large problems, which has led to key appointments in high profile projects that resulted in major breakthroughs, to creating products and services that are now used nationwide by millions of consumers.

John executes, he will move mountains to make things happen.  He has a high integrity and work ethic. 

He saved Citibank from being shut-down by the FDIC as well as a small regional bank, and saved Bank of America $20 Billion.  He created Interest-Only mortgages, and at one point was responsible for 25 – 35% of CMI’s marketing (out of a 108 person marketing dept.)

Prior Employers: ADL, Citibank, Merrill Lynch, Olin Corp. & PNC Bank

 

Rick McEwen  CTO

Rick is an accomplished developer who takes great professional pride in delivering top quality work.  He is also a very serious and loyal sports fan. There could not be a better person to lead IT than Rick, as the combination of a gifted programmer and sports fan will ensure that FanCompete is developed and operating at maximized optimization.  His skillset is comprehensive and based in .NET, Python, and Web Technologies (HTML/DHTML, Javascript, ASP.NET, AJAX, JSON, AngulatJS) and he is proficient in database design and programming including SQL and No-SQL databases.

Ebix Corp. - SENIOR SOFTWARE DEVELOPER

Designed and developed web-based life insurance illustration software applications. Managed back-end databases for web applications used internally and sold to customers. Specific projects include several browser-based front ends for illustration software, customer application to manage online users and gather statistics, bug tracking and task management application, and numerous internal tools. Took part in all phases of software development life-cycle, including design, development, testing, and deployment.

Microlab Inc. - SUPERVISOR TECHNICAL SUPPORT SPECIALIST

Supervised team providing service and support for personal computer systems, software, networks, printers, and peripherals in over 100 remote locations.

IBM US Marketing and Services.

Lead team of field engineers providing service and support for IBM and non-IBM mid-range and personal computer systems, networks, printers, and peripherals. Responsibilities include managing territory operations, training new employees, and providing technical support to both customers and co-workers.

 

 

Bryce Taylor   Director Advertising

Rakuten Marketing

Rakuten is ranked among the world's "Top 10 Most Innovative Companies" according to Forbes and is the 3rd largest e-Commerce company in the world.

Rakuten Display is the only retargeting and display company that bases all aspects of its business around the value of consumer engagement, the performance metric that has the highest correlation with conversions according to comScore. Our proprietary technology eliminates the view-through model, only charging advertisers for conversions by customers who have truly engaged with an ad.

Rakuten Marketing is Driving the Omni Experience. With 10+ global offices, our offerings span from : Display & Retargeting, Affiliate Marketing, Product & Data Feeds (PopShops), SEM, PPC, PLAs, CSEs, YouTube (Search), Rewards Acceleration (Loyalty), & Tracking & Attribution

 

 

Troy Skabelund  CFO

Proven leadership, skill, and experience in financial system design & implementation, accounting, operational finance, strategic planning, forecasting, financial analysis, financial reporting, project accounting, capital management, cash flow, investor relations, industry reporting & compliance, M&A. 

Former CFO at VER (reporting directly to the CEO), one of the world's largest production equipment rental providers servicing the television & cinema, music, live broadcast, and corporate markets. 

Previously CFO at Starburns Industries (reporting directly to the CEO), an independent animation studio, and Functional CFO at Disney Interactive Media (reporting directly to the President and the Divisional CFO). 

Prior to Disney Interactive Media, served as the segment planner for the Disney Interactive Media Group (DIMG) and as the head of revenue operations for Disney, ESPN, and ABC.

Launched career with five years in public accounting at PricewaterhouseCoopers LLP with an emphasis in the financial audit, systems risk management, benefit plan assurance, and revenue optimization practices.

 

 

Advisors:

Jim Cassidy . Former SVP  NASCAR 19 yrs.

Jim Cassidy is a trusted and respected senior executive with over 25 years of experience in the sports and entertainment industry.  Mr. Cassidy is a forward-thinking leader who consistently gets results by building consensus among divergent audiences and developing logical business solutions. 

Mr. Cassidy began his career with NASCAR in 2000 at the grassroots level, steadily climbing the ranks to Senior Vice President and Chief International Officer, reflecting his success in leading expansion of NASCAR to major global markets including Mexico, Canada and Europe.

During his tenure at NASCAR Mr. Cassidy was a key change agent.  He led and worked on teams that radically improved NASCAR’s appeal to fans, sponsors and competitors, and ultimately the sport’s bottom line. Often, Mr. Cassidy was front and center as NASCAR’s official spokesperson explaining new initiatives and how they affect the various stakeholder groups.

Mr. Cassidy’s accomplishments at NASCAR positively affected nearly every aspect of the sport and its management including the on-track competition; safety; diversity; financial structure, and the broadcast schedule.

Safety was one of the primary areas of concentration and success for Mr. Cassidy.  He was instrumental in the development and execution of NASCAR’s safety initiatives that included implementation of SAFER Barriers where the sport competed and safety improvements to the vehicles.  He was also responsible for creating and managing NASCAR’s Concussion Protocol making it a priority for teams and competitors.  Mr. Cassidy’s work on the sport’s Substance Abuse Policy reassured the competitors, officials and fans that everyone competing and managing the races was of clear mind. 

Another area of concentration included advancements between the sanctioning body its many stakeholder groups. Mr. Cassidy was part of the NASCAR executive group that created the Charter System,  providing team owners a more predictable, sustainable and valuable team business model by addressing participation, governance and economics. He also was instrumental in the development and introduction of comprehensive communication with drivers, team owners, tracks, and manufacturers.  The improved communications with key stakeholders has led the way to major improvements and harmony in the sport.

Mr. Cassidy also oversaw all areas of Multicultural Development, including driver development, crew member development and other core programs, providing students and young professionals and influencers access to the sport.

Before NASCAR, Cassidy spent eight years with a leading Washington D.C. law firm (Miller, Cassidy, Larroca and Lewin) where he was primarily engaged in assisting its representation of the motorsports industry in a wide range of matters

 

Allen Rosenshine

Former CEO of Omnicom / Chairman Emeritus, BBDO Worldwide

Allen Rosenshine has been recognized by Advertising Age as one of the 100 most influential people in advertising over the past century. In 1986, he spearheaded what Time magazine called advertising's "big bang," the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world. 

Rosenshine was the first chief executive of Omnicom. In his three years, Omnicom billings grew nearly 30 percent to $6.3 billion by early 1989. 

Rosenshine then surprised the industry by bringing Bruce Crawford, his predecessor at BBDO, back to the business to replace him at Omnicom. Rosenshine returned to BBDO, which he had continued to oversee as an Omnicom subsidiary, as chairman and chief creative officer. He explained that unlike the agency business, running a public, finance-oriented holding company was not what he knew or loved. 

Rosenshine joined BBDO in 1965 as a copywriter and came up through the creative ranks to become the BBDO New York creative director in 1975. In 1980, he became president of the New York agency and in 1985, he was named chief executive officer of BBDO Worldwide.

 

 

IP:

FanCompete is patent pending. 

 

Investors:

John Senew: $190,000

F & F: $90,000

Ownership Structure & Rights of Securities

1,500,000 Units

535,000 units are available will may be released for this issue

The shares issued wiill be Common Voting Units, no restrictions

 

John Senew    910,000

Clark Andersen   50,000

MaryEllen Burns   15,000

Mike Land    10,000

Aldena Brown   5,000

Pam Andersen   5,000

Raub Shapiro   5,000

 

Risks & Disclosures

Previous Funding

Initial startup funding has been deriveved from Friends & Family prior the launch of the entity in the amount of $90,000.

 

View our
Offering Documents


Meet the The FanCompete team

CEO
John Senew

John began his career at Arthur D. Little (ADL) a world-renowned think-tank in the sciences, and has been an award winning sales and marketing professional at four different Fortune 500 companies.. Mr. Senew is first and foremost a seasoned, creative professional, developing products and solutions both in and out of corporate America. From turning around a $1.1Billion dollar department to steering corporate growth beyond established goals and objectives, he executes and delivers results. 

CTO
Rick McEwen

Rick is first and foremost a very smart and caring person, that takes great professional pride in delivering top quality work.  He is also a very serious and loyal sports fan. There could not be a better person to lead IT than Rick, as the combination of a gifted programmer and sports fan will ensure that FanCompete is working smoothly.. Senior Software Developer with comprehensive skill set including development in .NET, Python, and Web Technologies (HTML/DHTML, Javascript, ASP.NET, AJAX, JSO.

CFO
Troy Skabelund

Proven leadership, skill, and experience in financial system design & implementation, accounting, operational finance, strategic planning, forecasting, financial analysis, financial reporting, project accounting, capital management, cash flow, investor relations, industry reporting & compliance, M&A.  Former CFO at VER (reporting directly to the CEO), one of the world's largest production equipment rental providers servicing the television & cinema, music, live broadcast, and corporate markets.

Advisor - Advertising
Allen Rosenshine

Former CEO of Omnicom / Chairman Emeritus, BBDO Worldwide Allen Rosenshine has been recognized by Advertising Age as one of the 100 most influential people in advertising over the past century. In 1986, he spearheaded what Time magazine called advertising's "big bang," the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world. 

Advisor- operations
Jim Cassidy

Professional Motorsports Leader Experienced in Comprehensive League Operation, Driving Revenue and Governance.

Advisor
Stephen Pettise

Experienced restaurant executive (former NY Sock Exchange Co. Executive) who has spent his career strategising and executing turnarounds for wounded or broken restaurant brands such as IHOP (VP for 15 years), Carls Jr.,and several markets of Burger King. Since starting Golden Spike he has expanded beyond turnarounds to developing Consumer and Marketing Strategies and business solutions for evolving brands such as Panda Express, McAlister's Deli, Baja Fresh in their early pre Wendy's days. AFC E

Advisor: Interactive Sports and Technology
Juan Jose Vidal Noya

Juan José Vidal Noya is a former professional soccer player, technologist, and an industry visionary. Throughout his rich professional career of 30 years, he has disrupted the sports world by leveraging his profound understanding of global sports and advanced digital technologies in order to maximize its benefits in the marketing, management and entertainment side of the industry. Juan was the VP of Technology for the 1994 World Cup USA, and created the first major sports website: FIFA.com

KPIs

FanCompete can be played in a Sports Bar, College Frat/Dorm, Residences, Social Clubs, Military or Stadiums.

The KPIs will be:

1) the number of players playing the game in each location,

2) the number of games per week

3) for how long.

4) and the level of engagements ( % of actions they are taking per game)

Advisors

Allen Rosenshine:

Former CEO of Omnicom (formed Omnicom)

Chairman Emeritus, BBDO Worldwide

Allen Rosenshine has been recognized by Advertising Age as one of the 100 most influential people in advertising over the past century. In 1986, he spearheaded what Time magazine called advertising's

Key Customers & Partners

Rakuten Marketing

Rakuten is ranked among the world's

Testimonials

“What I enjoyed about FanCompete tonight is that it made a typical slow moving football game exciting”

“I didn't care what teams are playing, I'm playing and having fun”

“I played a game and making new friends”

“Better than Fantasy, by far, no comparison”

“I competed against my boyfriend and kicked his butt”

“Now - every play is important”

“I’m the manager of the bar, my customers love, my staff love it, more customers more often, it’s fantastic”

“It got me into a game I normally wouldn’t have gotten into”

“So cool, seeing my name up on the scoreboard, see where I stand against my friends, it made me more competitive and a lot more fun”

“Wow what a blast, I can’t tell you how much fun this is”

“I don’t like or play sports, but that didn’t affect me from enjoying myself”

“I was playing my own game”

“I really liked it – and I’m not into sports”

“I use to watch the games with my husband and family, but never really understood or enjoyed it.  Now, I’m learning about the game as I’m playing FanCompete and having fun”“Now every game is a great game, regardless of the teams, because I’m playing”

“Just watching the game is OK, playing is where it's at”

“I know where I’m going to be every Sunday for Football”

 

Some Common Themes:

Several people said that they have never played sports, don’t watch sports, don’t like sports, but that didn’t matter, because they were playing a game and having fun.

Many people said that they didn’t care what teams are playing.  They were playing. (similar to Fantasy)

This takes a bad or boring game and makes it exciting

 

And – they all said that it was easy to play.  Didn’t matter if they were a millennial or someone in their 60s.

 

Updates

Amount Funded

Progress

Supporters

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